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"The content that appears for the customer's phone may be anything the marketer wants," said TapNShow Marketing Director Paul Kedwell. "Exhibitors in the Easter Show used a mixture of special offers, product information and social content to boost the engagement of show attendees making use of their exhibit."
The information transfer is enabled by Near Field Communication (NFC) technology. An NFC code is embedded in each TapNShow sticker and mapped with a unique website. Custom web content connected with that address automatically loads onto any Android phone, and other NFC-enabled device, that touches the sticker.
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